There are certain cases where the law permits using a trademark for advertising purposes without having its copyright holder’s consent.

Maria Moish, Senior Associate of VERBA LEGAL’s Intellectual Property Practice, addresses a number of key issues in an article for SHORTREAD, an online law journal:

• the cases where the copyright holder’s consent is not required;

• practical criteria for the lawful use of a trademark;

• whether it is possible to place partners’ logos on your website without their permission;

• whether it is lawful to indicate that the advertised object is an analogue of another product

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